In order to get people moving, more is needed than just creating an activity-friendly environment (hardware).
If you want to reap the benefits of that environment, you also need to pay enough attention to adapted content (software).
This must be organised in such a way that potential users are motivated to start using it (orgware).
Does that all sound a bit cumbersome? IPitup will be happy to help you with good practices that will enable you to achieve a wide range of goals.